Marketing Planning PDF E-Book

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Marketing Planning PDF E-Book By Jim Blythe & Phil Megicks

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DETAILS

• NAME: Marketing Planning PDF E-Book By Jim Blythe & Phil Megicks
• AUTHOR: Jim Blythe & Phil Megicks
• RATING: 5 Out Of 5
• PRINT LENGTH: 289 pages
• PUBLISHER: Financial Times/ Prentice Hall  (10 janvier 2011)
• PUBLICATION DATE: 10 janvier 2011
• LANGUAGE: English

ABOUT

• Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.

REVIEW

• Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.
• I used this book for my assignment and exam revision. Got a first for the assignment and narrowly missed a first in the exam, so it must be giving the correct information. Easy to read and digest, plenty of sub-headings and diagrams where appropriate.
• I love this book, the layout, the fluency, and the content is excellent.

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